Your business strategy is a roadmap for change in every part of your company. We can help you prepare, review and update your business plan, never forgetting that even the most comprehensive plan may need to be reconsidered in the light of changing circumstances: “No plan of battle ever survives first contact with the enemy” (Napoleon), while “Failing to plan is planning to fail” (Alan Lakein). While these two views may appear to be contradictory, we believe that they can coexist.
We start by helping you to take an accurate snapshot of where your company is now compared to where you want to be in 5 years. The business plan effectively combines external factors with internal changes within your organisation. We cover areas such as: the market, market segmentation, consumer analysis, competition, CRM, product features and benefits, competitive analysis, positioning, advertising and promotion, sales, research and development, operations, people, ROI, exit plan and financial projections.