An international association in the legal sector commissioned us to help expand the international scope of their visibility, starting by increasing their coverage in the press in 8 target nations worldwide.
To do this we had to find out the relevant publications to contact, and then proceed to build up relationships with the key editors and journalists of those publications that would be interested in news about the association.
We also took the initiative to attend one of their 4-day conferences so as to understand the association and its members better and consequently tailor our services accordingly.
During the conference we assisted with the internal communications by writing and distributing a newsletter. We also provided photography and networking services and extensive feedback post-event as well as writing and distributing 8 localised press releases about the event for each target nation.