PR at The Impactory – Report
On Wednesday 2 April, 25 an eclectic mix of professionals gathered at The Impactory to take part in session about how to excel in PR presented by Jim Kent, CEO of TheINsiders, Luxembourg-based marketing and PR agency. In today’s business READ MORE
Amazon video tutorial (How to fulfil anything anywhere)
This is a video we made in 2013 for the world’s biggest online retailer, Amazon. Graphics, animation, screenflows all in five languages. Video tutorial for third party sellers using Amazon’s Seller Central. Here is the UK version (voice Jim Kent).
TheInsiders chosen as the voice for the Luxembourg Microfinance and Development Fund
Microfinance continues to be a growth area for Luxembourg. Providing small loans to individual entrepreneurs worldwide, especially in poor nations. Which is why we were delighted to be asked to provide the voice for their Online campaign to explain who READ MORE
Tel Aviv
Our trip to Tel Aviv was more eventful than we expected with stormy weather combining with snow in Jerusalem that almost resulted in us staying much longer than planned! However reports from all of the stakeholders involved commented that the trip READ MORE
Join us in Tel Aviv
Luxembourg has many business relationships with Israel, many of which are founded upon Luxembourg’s status as the leading gateway for non-EU investors into the European Union. Ensuring that you and your clients have the latest information on corporate structures and READ MORE
Marketing vs. PR?
Discussing marketing budgets amongst partners, opposing camps reveal their hands. “It’s not working so why do we continue buying it?” vs. “If we stop doing it people will notice?” There is no doubt that the financial crisis focussed attention READ MORE
Are websites in decline?
Is the age of the website nearing its end? Have websites been overthrown by social media? In a digital age overrun with social media platforms, mobile apps, and online advertising, is the standard website of less value to a company READ MORE
Three ‘Green’ questions all companies should be asking themselves
Are you confused about which ‘green’ efforts are better than others? Do you find yourself overwhelmed by terms such as carbon footprints, environmental sustainability and energy efficiency? The growing popularity for environmental awareness can entail that some people get left READ MORE
PR is “bound for a renaissance”
In the media world, the PR industry is often overshadowed by its advertising counterparts. Budgets in the millions go to ad agencies and media-buying agencies. Meanwhile, PR agencies, whose high-end budgets clock in at around $20,000 per month, get scraps READ MORE