International Law Firm: Branding - TheINsiders

A major law firm came to us asking how key influencers within the Luxembourg financial sector perceived their brand. We interviewed their key clients and sourced third parties in senior roles to provide objective feedback.

We provided our own assessment and analysis of the results and following a formal presentation of the findings, the implementation of a strategic action plan, complete with points to improve on.

Working in close collaboration with the firm’s own marketing and communications team we created the strategic 12-month media and marketing plan to make the most of the strengths whilst addressing the weaknesses in the brand.