Legal Marketing - Jim Kent

Does your firm’s marketing strategy fully complement your business strategy? There are many Luxembourg law firms, are you highlighting why clients should choose you? Is your firm’s reputation consistent across all platforms: press, web, face-to-face?

Traditionally the legal industry, especially in Luxembourg, has tended to be conservative when it comes to marketing. However this is no longer an option. We can review how your firm is perceived within the market and use this to create a strategic marketing plan that will make the most of your strengths and address the weaknesses of the brand.

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Where do you want your firm to be in five years time? How are you responding to market changes? Are you adapting your business strategy accordingly?

We can help you create, review and update your firm’s business plan, fully taking into account the evolving regulatory and business landscape. Your competitors know where they are going. Do you?

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Are you giving contacts enough opportunity to meet you? Are you perceived to be an expert and up-to-date in terms of regulation? If you are holding events are you following-up with attendees and getting the most out of them?

We organise all kinds of events from monthly seminars, networking events through to large-scale conferences in Luxembourg, London, Israel and Singapore. We support your events from concept to conclusion, managing all logistics from guest list coordination to on-the-night services and follow-up.

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Are you making the most of your firm’s good news stories by securing coverage of them in the press? Are you and your colleagues having articles and quotes regularly published in the Luxembourg and international media? Are you engaging with clients and new business prospects through social media platforms such as Twitter and LinkedIn?

We will ensure that your PR strategy is aligned with your business strategy by developing a deep understanding of your firm’s culture and people, it’s current and desired reputation in the legal market and the communication challenges it faces both within Luxembourg and the international market. With strong contacts within the London media we can position you as an expert in your field able to provide full legal advice to companies considering opening an office in Luxembourg.  We will work with you to communicate your specialities and expertise in a thoughtful way, helping you to stand out in a crowded marketplace. Our advice on integrated media campaigns spans print, online, broadcast and the specialist trade media across every practice area.

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Do you find networking rewarding? Does your firm truly reciprocating referrals where possible? Are you actively building and feeding your own international network?

We can help you maximise the return of your investment from your network by careful analysis and database driven communication.

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Does your firm regularly get instructed by companies from outside Luxembourg looking to start a business or open an office in Luxembourg?  Are you actively searching for new international business opportunities? Are you raising awareness of the service your firm can provide to international businesses interested in Luxembourg?

From London to Frankfurt to Cyprus to Paris – we can help you explore new business opportunities marketing your firm internationally as a go-to Luxembourg law firm. Alongside this we will identify your contacts and clients of interest by means of database profiling and use our existing networks built over 10 years of selling into the financial sector. Don’t let your competitors corner the market first.

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Are you happy with your ranking in Legal 500, Chambers & Partners, Which Lawyer? and IFLR 1000? Do you need help to improve the process of submissions? If we can improve your ranking and streamline the process would you outsource this challenge?

Legal Directories are not a new phenomena, however the rise in importance in the ranking position of your firm has forced many law firms to re-assess their approach. We will write expert marketing text in your submissions, manage the process from start to finish and we will call the directory to lobby on your behalf to give your firm the best possible chance of the best ranking.